Personal Branding as an Empowerment Tool
Dr Amit Nagpal & Dr Prakash Hindustani have created a comprehensive guide to personal branding, designed to be particularly relevant to entrepreneurs and working professionals in India. They take a wealth of knowledge about branding and make it engaging and easy to apply. Whether one is new to personal branding, or exploring it deeper, there's something that will be useful to everyone. From the art of optimizing social media to the details of how to dress professionally to fit with a brand, the authors provide an enormous range of tools and relevant tips. And the material on storytelling is a great resource. Even reading the book outside of India with my background in business storytelling, I found much to chew on, and trust that this will be a "must read" for my Indian colleagues.
Sally Fox, Ph.D. Engaging Presence, Seattle /Washington, Organizational Consultant and Story Catalyst, USA
Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help. But it's more than a business guide. The authors have taken a more holistic view and the content includes emotional and spiritual aspects as well. The result is a distillation of many years of knowledge and hard-won wisdom. This book will accelerate your path to success, save you lots of time, and help you to avoid many costly mistakes.
Jeff Rock, Founder and Chief Story Listener, Swift River Coaching, USA
"This is one of the finest books that I have come across that travels beyond the boundaries and limitations of stereotype personal branding and storytelling funda. What is so entirely gripping about this book is its selfless simplicity in assisting the reader in building up his/her personal branding/image in social circles irrespective of profession and field of thought. What one would learn by trial and error over a period of time, this very interesting book does for you just in a few pages! A must read!"
Shail Raghuvanshi, freelance journalist, editor, book reviewer and poet
(Poetry included in collection of 20 best women poets in India, launched by Former President Smt Pratibha Patil)