In a previous post, I had talked about how PM Modi’s inspirational
storytelling approach had inspired me to create 7E
model of Storytelling. (7Es of storytelling include Empathy, Emotional
connect, Edutainment, Evocation, Eloquence, Energy and Engagement)
Once we have learnt required knowledge, skills and attitudes (KSA) for a profession, the next natural step is to communicate our values, strengths and offerings to the target audience. This process is usually called brand building. A brand built without required KSA has a shallow foundation and will not survive long. (In fact, such a process is image manipulation and not brand building) From Branding, the journey to Bonding, the destination Year 2014. I came across a news report about an investment
summit in Gujarat and the quote of PM Narendra Modi (Then Gujarat Chief
Minister), “Bonding is more powerful than Branding”. The connection between branding and bonding took me by
surprise and I began to research more about the connect. I beli…
Ten Years of Digital: 2007- 2017 I began my digital journey in 2007 and recently completed ten years in the virtual world. I had started blogging in 2009 and decided to collate Top 10 posts on my blog since the begining of the journey. Here are the All Time Top 10 posts on my blog. Happy Reading.
1 PM Narendra Modi is my inspiration The blog tops the charts with 5,000+ views. In a previous post, I had talked about how PM Modi’s inspirational storytelling approach had inspired me to create 7E model of Storytelling. (7Es of storytelling include Empathy, Emotional connect, Edutainment, Evocation, Eloquence, Energy and Engagement) Read More
2 Personal Branding as an Empowerment Tool Life is unfair”, we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :-
- not educated at a premier b-school or - educated in a small town or - gentle/ unassertive nature or - introvert or - are phy…
Ten Years of Digital: 2007- 2017 I began my digital journey in 2007 and recently completed ten years in the virtual world. Here are some of the landmark moments of the journey:-
2007 - Started my digital journey with research on New Media (how TV news channels were using social and digital media) as part of my PhD. - Started active micro-blogging on Orkut and later Facebook
2009 Joined LinkedIn 2010 - Launched blog “Enlarge Excel Evolve” - Joined Twitter (@DrAmitInspires) - Awarded PhD (New Media)
2011 - Blog listed on Alltop Business within six months of launch (2nd most popular blog in business category) - Stories published on reputed media (Forbes.com, Hindustan Times) about my pioneering journey - Started speaking on Personal Branding and Storytelling at prestigious platforms starting with DMA (and later spoke at PRSI, STC, Headstart Foundation and so on) - Started corporate training on "Storytelling on social media" with corporate communications team of Accenture.