Featured Post

From Digital Mindset to Digital Transformation to New India

Digital Transformation in context of New India-The Summit
Someone has rightly said, "If there is light in the soul,
There will be beauty in the person.
If there is beauty in the person,
There will be harmony in the family.
If there is harmony in the family,
There will be order in the nation.
If there is order in the nation,
There will be peace in the world"
Only the peace of individuals leads and contributes to the peace of the world. Creating digital mindset (creativity, collaboration and transparency) in individuals will eventually lead to New India. To elaborate:-
If individuals develop digital mindset
There will be transformation in organisations If there is transformation in organisations There will be a better society If the society keeps evolving We will create a New India of our dreams. 

Digital Transformation in context of New India-The Summit was organised at New Delhi Institute of Management, New Delhi on October 7, 2017 at its Tughlakabad Campus. Renowned HR profession…

A Foreword That Touched Hearts and Souls

My coach Jennifer Sertl recently wrote the Foreword to our book "Personal Branding, Storytelling and Beyond". It has touched thousands of hearts and given a beautiful beginning to our book. And as they say, "Well begun is half done" I am reproducing the Foreword for the blog readers. Foreword “If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting--only the deeply personal and familiar.” ―John Steinbeck
All cultures throughout time have use stories to keep history alive, teach community and create demand. Ever since language began – we were telling stories on walls in caves and now we are telling stories on walls in clouds. Stories are how we breathe. We know now that robots are being taught empathy through literature. So clearly stories transcend technology. Stories are primal. As children we are great at telling stories. We know so many stories by …

Mind Lost, Heart Won

It was an honour to receive the 33rd  Dr S Radhakrishnan memorialNational Media Network Award from the hands of Sh. Ram Niwas Goel, Hon'ble Speaker, Delhi Legislative Assembly.
Feeling as if I am back to square one. I mean back in the company of my journalist friends. My mind was in media management for so many years............yet my heart was always there in journalism (and with journalists), .....writing (and with writers)......blogging (and with bloggers). The tug of war between the heart and the mind continued for a long time.
One of the reasons I enrolled for a PhD in media marketing was to stay in touch with my journalist friends. Even my first book shared the 
story of TV news in India.

And then one fine day the Universe listened to the "deep longings" of my heart and made me a blogger. Of late I have evolved into more of a storyteller.

The heart finally emerged as the winner in the tug of war and the mind accepted its defeat gracefully. Three cheers to the Magic of …

How We Created a Bestseller in Just Six Months?

Using Twitter and Other Tools for Book Marketing- A Success StoryNo matter how good intentions you may have, people look only at your presentations.
No matter how good presentations you may have, God looks only at your intentions”
Great marketing starts with a great product. A great product creates a pull and requires lesser selling efforts. Our first priority as authors was to give a great experience to our readers and create a reader friendly book. With team efforts, the first edition was sold within 6 months.

We used the following strategies to make the book an Amazon Bestseller:-

Creating a great product- The book is the first book by Indian authors on the topic. It has plenty of illustrations, cartoons, examples and case studies to make it easy to read as well as practical to apply. Renowned cartoonist Ismail Lahari, (Editorial Cartoonist, Dainik Bhaskar) has created the cartoons for the book. 

The book has several infographics and screenshots and is especially useful for creatives, …

Why Introverts are Often Misunderstood and What They Can Do About It

And Why I Champion the Cause of Introvert Empowerment
In a previous blog post (which went viral), “How Introverts like Guy Kawasaki and Pete Cashmore are changing the rules of the game with Online Branding?”, I shared my journey and how Susan Cain’s book “Quiet” changed my life forever. Interestingly, Susan also points out that introversion has three cousins, “shyness, sensitivity and seriousness”. Yet these three traits of introverts are often misunderstood and need a perception correction.
Let us take a look at how introverts are misunderstood and what they can do about it.
Myth / Misunderstanding 1- Introverts are often Nervous Fact-Introverts are Shy
Recently when I was invited to speak at a public platform for 2 minutes, I began with a dose of humour, “It takes me 2 minutes to settle down with a new audience. By the time I will settle down, my time would be over”.
Introverts are shy and tend to act as extroverts (in speaking, mentoring etc) when they are passionate about the subject. T…

Six Books, One Story

Celebrating 10 years as Published Author (2007-2017)

"There is nothing to writing. All you do is sit down at a typewriter and bleed."- Ernest Hemingway

My Journey as Writer
My journey as a writer (or rather poet) began with a Hindi poem  in 1985 as a school student. For a long fifteen years I only wrote poetry except a piece or two of prose. Ibegan writing magazine articles around 2001 and blogs around 2010. I had became a published author in 2007, when a case study written by me was included in a reputed book "Marketing in the New Global Order" (edited by IIM Indore Professor Tapan K Panda)

In the past decade, I have written 3 books (and 3 chapters in 3 books) about diverse subjects. Obviously some people feel surprised by the range of topics I have written about and ask me about my focus area. When I took a deeper look, I realised the common thread in my books and contributions has been storytelling.

The Books
My first book, "From News to Infotainment to Tamasha…

Personal Branding as an Empowerment Tool

Life is unfair”, we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :- 

not educated at a premier b-school or educated in a small town or gentle/ unassertive nature or introvert or from poor / middle class family with no connections or are physically challenged or suffer due to gender stereotypes and so on.
Playing at a Level Playing Field

Here is an empowerment tool, which will put you at par or may be ahead in the career race. A book which guides you how to share your KVP (knowledge, victories and passions) to create a brand which helps you overpower your weaknesses. Here are a few examples of the value of personal branding:-

A CXO who was expecting to become a CEO was disappointed when his organisation recruited someone else. Thanks to his personal branding and frequent speaking assignments at conferences, he soon got an opportunity to become the CEO of another organisa…